Brand Kit Essentials: Colors, Fonts & Assets

How to create, manage, and distribute brand kits through the GRANSHAN Portal — ensuring consistent visual identity across all partner touchpoints.

Why Brand Kits Matter

Consistent branding builds recognition and trust. The GRANSHAN Portal centralizes brand assets so every partner, jury member, and collaborator works from the same source of truth.

Anatomy of a Brand Kit

Each kit contains three core components:

Fonts

• Primary typeface — Used for headings and display text

• Secondary typeface — Used for body copy and UI elements

• Fallback stack — System fonts for graceful degradation

Font files are stored in OTF/TTF/WOFF2 formats. Download links and license details are embedded directly in each kit.

Colors

• Primary palette — Core brand colors (hex, RGB, CMYK values provided)

• Secondary palette — Complementary and accent colors

• Semantic tokens — Success, warning, error, and info states

Assets

• Logos (SVG, PNG at multiple resolutions)

• Social media templates

• Presentation backgrounds

• Print-ready files

Public vs Private Kits

Private kits are visible only to authenticated users with explicit access. Use them for in-progress or partner-exclusive assets.

Public kits are accessible to anyone with the portal link. Ideal for published brand guidelines and downloadable assets.

Creating a New Kit

1. Navigate to Brand Kits → Create New

2. Name the kit and select a visibility level

3. Upload fonts, define color palettes, and attach assets

4. Add usage notes or restrictions

5. Publish when ready

Best Practices

• Version your kits — Append a version number or date to track iterations

• Write usage notes — Brief context on where and how each asset should be used

• Audit quarterly — Remove outdated assets and refresh palettes as the brand evolves

• Use descriptive file names — granshan-logo-primary-dark-2026.svg beats logo_final_v3.svg